Welcome to the WEMW Hybrid Universe. New Generation, Same Heart

The 12th edition of WEMW is about to kick off and starting from today more than 800 film professionals from over 60 different countries will have exclusive access to the WEMW Hybrid Universe, a unique space that for the first time will bridge the real and virtual worlds of the market. The tailor-made and customized platform, created for the second consecutive year in partnership with WYTH, will offer an immersive experience to all attendees, with the possibility of easily navigating together in a single “venue”, accessing all live stream events and screenings, and interacting with all other online and onsite participants anytime over these 10 days.

The ‘new generation’ of When East Meets West will include a wide range of industry and entertaining activities, from the traditional presentation of selected projects and works in progress, inspirational lectures, and panels on the 2022 spotlight countries, to the Green Lottery, the Quiz Show, the Musical Plant Installation, and the unmissable live music performances of the WEMW Live Band.

After the special ‘out of the box’ edition run in a fully digital format, we realized that we wanted and needed to include in our reality many elements from the WEMW online world. This is why the ‘new generation’ of WEMW is the result of a long learning process, a perfect blend of all the past editions of the market, where virtual and real are getting closer and closer thanks to our new hybrid universe.”, remarked Alessandro Gropplero (head of WEMW).

But the ‘new generation’ of WEMW is not only symbolized by the special format that for the first time will connect 100 onsite attendees with over 700 online professionals, it is much more: a strong focus on company development, on new business models and different formats, on more diversity, inclusion and sustainability, on curation in every single aspect of the market.

Exactly like clearly expressed in the just released WEMW 2022 trailer, this new generation looks like a catalyst for transformation where life can magically turn into new different forms, it is a universe where futuristic and hyper-technological elements perfectly merge with a human approach and the traditional philosophy of the event.

Along with the pitching sessions of the Co-Production Forum and MIDPOINT Shorts, there will be three showcases dedicated to works in progress (Last Stop Trieste, First Cut+ and This is It). All screenings will be available starting on Jan 24 on the online platform, in the WEMW Video Library section, exclusively dedicated to the over 100 festivals programmers, distributors and sales agents participating this year.

Thanks to the close collaboration with several major content partners, WEMW has put together a series of sessions tackling different challenging topics. EAVE will lead the session “Future thinking of data analysis in the audiovisual industry”, where different speakers will look at audiovisual data and potential technological tools to better understand them from different perspectives: streamers, indie European industry, the audience potential of our scripts. For the third year the MIDPOINT Institute, key partner of the Cold Open Drama Series Lab, will organize the lecture “Financing Opportunities for Series”. ESoDoc, co-organizer of the first edition of the Inspirational Lab ‘Impact Pyramid’, will curate the keynote “What happens when Impact & Production dance together?”. ACE Producers will “come back to Trieste” to host the “ACE Interview with Ankica Jurić Tilić”, co-founder of the production company Kinorama. Thanks to the new partnership with MEDICI – The Film Funding Journey (organized by FOCAL), WEMW will dedicate the panels IN THE SPOTLIGHT: UK, Ireland & Russia Funding Landscape and Canada Funding Landscape to the 2022 country focus. For the very first time genre cinema will break into When East Meets West and the Fantastic Film Forum of the Trieste Science+Fiction Festival will curate the session “Crossing Genre Cinema. New Trends in Contemporary Genre Cinema”. Last but not least, EWA Network and CIRCLE Doc Accelerator will join forces in discussing how to create a fairer, more equitable and inclusive audiovisual industry in the closing panel “Embracing a new future”.

To counterbalance these industry activities WEMW has teamed up with several friends from the industry and, after the success of the 2021 edition, will launch a completely renewed out of the box programme where registered producers will be able to do magic tricks and take part in a quiz show together with festivals, markets and sales representatives.

This challenging edition of WEMW is the result of a non-stop creative brainstorming process. This year, even more than for the last ‘out of the box’ edition, contents and formats have gone hand in hand with a very simple underlying idea: new generation, same heart!

 
WEMW is organized once again by the FVG Audiovisual Fund in collaboration with the Trieste Film Festival, EAVE, Creative Europe Desk Italy and thanks to the precious and constant support of Creative Europe/MEDIA Programme, MIBACT -Direzione Generale per il Cinema, CEI – Central European Initiative, Film Center Serbia and the Autonomous Region of Friuli Venezia Giulia. The 2022 East & West Focus on Russia & Canada, Ireland, UK, USA is organized in partnership with ROSKINO, British Film Institute, Telefilm Canada, SODEC, CMPA, Ontario Creates and Screen Ireland.