MEDIA Antenna Torino is part of the EU MEDIA network. Its role is to promote the MEDIA Programme in Italy and to help audiovisual industry professionals understand and apply to the MEDIA Programme’s funding schemes.
MEDIA is a support programme of the European Union to strengthen the competitiveness of the European film, TV and new media industries and to increase the international circulation of European audiovisual product.
The MEDIA Programme was initiated by the European Union in 1991 and on 1 January 2007 MEDIA 2007 entered into force and will end in 2013. Like its forerunners, MEDIA 2007 focuses on activities before and after production offering support for training, pro¬ject development, distribution and promotion. The Programme also puts in place measures to accompany the changes that digitisation is producing in the audiovisual sector at all stages of the production and distribution chain, including in terms of new skills for professionals in the sector.
The budget is €755 million over seven years (2007-13). The overall objectives of MEDIA 2007 are to preserve and enhance European cultural diversity and its cinematographic and audiovisual heritage; guar¬antee accessibility to this for Europeans and promote intercultural dialogue; to increase the circulation of European audiovisual works inside and outside the European Union; to strengthen the competitiveness of the European audiovisual sector in the framework of an open and competi¬tive market.
The MEDIA Programme is administered by the MEDIA Unit at the Directorate of Education and Culture of the European Commission. A separate body, the Education, Audiovisual and Culture Executive Agency, manages operational delivery of the Programme. All around Europe profession¬als can ask more information to their National MEDIA offices called MEDIA Desks and Antennas.
Contact details: Antenna Media Torino | Via Cagliari 42 – 10153 Torino | T: +39 011 539853 | firstname.lastname@example.org|www.media-italia.eu